01Farm-to-tableFull-Service Natural Dining
Sit-down concepts built on seasonal, locally sourced menus — the anchor of the natural-restaurant world and the proving ground for chef-driven clean-label cooking.
A Food-Away-From-Home Trade Resource
Clean Label.On The Menu.In Every Concept.
NaturalRestaurants.org is the trade resource for natural and better-for-you restaurants — connecting operators, chefs, and culinary buyers with the clean-label brands, regenerative growers, and specialty distributors that help them build menus guests trust.
Source CleanerFind clean-label brands and growers vetted for foodservice.
DiscoverPut new ingredients in front of culinary decision-makers.
ConnectReach chefs and buyers across natural-leaning concepts.
Grow MenusMove from menu idea to plated dish, faster.
ScaleTake proven recipes from one location into many.
Where better-for-you concepts take shape
Real opportunities across natural foodservice.
Most clean-label wins in away-from-home dining live in six concept formats. Knowing the format shapes the menu, the sourcing, and the supplier relationships that make it work.
01Farm-to-table
02Build-your-ownFast-Casual Better-for-You
High-velocity bowl, salad, and grain-bar concepts where transparent sourcing and fresh prep drive repeat traffic and rapid multi-unit growth.
03Vegetable-firstPlant-Forward Menus
Vegetable-forward and plant-based programs — the format most clean-label and specialty brands launch into first, with broad guest appeal and strong margins.
04Supply chainClean-Label Sourcing
Direct-from-grower produce, pantry staples, and specialty ingredients with the certifications, traceability, and short labels that natural operators demand.
05Wellness dailyJuice & Wellness Bars
In-house cold-pressed juice, tonic, and wellness programs that extend the day-part and give better-for-you concepts a fresh, high-repeat ritual.
06Off-premiseGrab-and-Go & Prepared
Prepared salads, bowls, and meal kits for off-premise and retail-adjacent dayparts — a fast-growing channel for clean-label operators extending beyond the table.
Vetted Supplier ProgramsCurated supplier lists built for clean-label menus and transparent kitchens.
Seasonal Menu HeadquartersSeasonal sourcing calendars, menu ideas, and produce guides built for peak freshness.
Real Sourcing CenterSpec, pricing, and placement guidance from operators who have run the line.
750+Clean-label products in the directory
500+Natural concepts in network reach
25+Foodservice & sourcing channels
Inside the Network
Your direct line to natural foodservice.
Our core directory of supplier programs — and the broader Conzumables network — connects clean-label brands with the chefs, kitchens, and concepts that put them on the plate. A better way for ingredients to get discovered.
Front of House
- Dining Rooms
- Counter & Quick-Serve
- Juice & Wellness Bars
- Cafes & Bakeries
- Bar & Beverage
Back of House
- Produce & Pantry
- Center-Plate Proteins
- Plant-Based Ingredients
- Sauces & Condiments
- Baking & Grains
Distribution
- Broadline Foodservice
- Specialty Distributors
- Direct-from-Grower
- Regional Redistribution
Other Topics
- Menu Engineering
- Cost of Goods
- Clean-Label Claims
- Seasonal Programs
- Supporting Brands
Connect with the right kitchens
Earn placement on real menus
Drive trial and reorders
Deliver measurable results
The Featured Maker
Real ingredients. Real makers. Real menus.
Every season the NaturalRestaurants resource features a curated slate of clean-label makers — documented in the kitchen, photographed like a menu shoot, and packaged into a buyer-ready profile. It is the easiest way for a chef or culinary buyer to scout the next ingredient without leaving the pass.
What every featured maker gets in the resource
Maker Profile
A polished feature that frames your ingredient like the centerpiece of a menu.
Buyer Brief
A short-format read built for culinary buyers scouting on the move.
Formulation Notes
The clean-label story — ingredients, claims, and the better-for-you angle.
Spec & Price Read
Menu-fit guidance on case spec, price, and the format that wins placement.
Menu-Fit Snapshot
Where your ingredient lands on the plate and the pairings that lift it.
Sampling Kit
A staged tasting and demo plan to move from sample to standing order.
Sourcing Story
Provenance and ingredient sourcing told the way chefs want to hear it.
Momentum Snapshot
Trial signals and pilot results that make the menu decision easy to say yes to.
One resource. Endless discovery.Source. Taste. Plate. Connect. Feature. Place.
The team behind the network has
100+ Years
in the business
A legacy of experience. A future of discovery.
Four generations of grocery, foodservice, brand building & distribution experience — now pointed at the next wave of natural, better-for-you dining.
A Roadside Farm Cafe
Our story starts at a small roadside farm cafe and produce stand, built on hard work, community, and a passion for fresh, honestly grown food.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with respected companies in consumables, sourcing, and culinary supply across foodservice and retail.
Emerging Brands
Co-founders and builders of successful clean-label brands — taking better-for-you products from concept to menu.
Built to Scale
Today we run our own trade resource and distribution support, helping clean-label brands get discovered and onto menus everywhere guests dine.
Foodservice ExpertsDeep expertise across every away-from-home channel.
Brand BuildersProven success developing and scaling clean-label brands.
Distribution PowerOur network. Your advantage. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger natural-food industry. Together.
Key trade associations & trade shows.
Uniting professionals across the natural, organic, and better-for-you foodservice sectors to promote innovation, growth, sustainability, and a stronger tomorrow.
Natural & Organic
Clean. Honest. Forward.OTANatural Products Assoc.Naturally NetworkClean Label ProjectNEXTY
Produce & Fresh
Sustainable. Seasonal. Essential.IFPALocal Food NetworkFresh ForwardRegenerative Alliance
Restaurant & Foodservice
Better for people & planet.National Restaurant Assoc.Menus of ChangeChef CollaborativeFAFH Council
Leading trade showsNatural Products ExpoMenus of ChangeNational Restaurant ShowFancy Food ShowNatural Foodservice Summit
Foodservice Formats (Channels)
Connecting brands to natural foodservice.
The Conzumables network helps brands, operators, and growers navigate foodservice channels by aligning the right ingredients with the right concepts for growth.
Full-Service Restaurants
- Independent Fine Dining
- Farm-to-Table Groups
- Regional Concepts
- Hotel & Resort Dining
- Chef-Driven Bistros
Fast-Casual & QSR
- Bowl & Salad Chains
- Better-for-You QSR
- Juice & Wellness Bars
- Bakery-Cafe
- Plant-Based Concepts
Institutional & B&I
- Colleges & Universities
- Corporate Dining
- Healthcare Foodservice
- K-12 Nutrition
Distribution
- Sysco
- US Foods
- Gordon Food Service
- Specialty Distributors
Off-Premise & Digital
- Catering
- Meal Kits
- Ghost Kitchens
- Grocerant
- DTC & Delivery
Coast to coast
Core concepts in all 50 states.
We map the natural and better-for-you concepts that are prime for your launch efforts — state by state. We have the channels, the relationships, and the distribution power to put your ingredients in front of culinary buyers everywhere guests dine.
50States covered
100+Years of combined experience
8Foodservice channels served
SeasonalNew makers featured each season
Get your ingredient on the menu
Bringing a clean-label ingredient to foodservice?
Send your category, format, target concepts, and current pilot status. The resource team responds with a menu-fit read, a featured-maker slot, and a clear path to placement.